YMCA
Spark has partnered with the local YMCA for almost 20 years. One of the most iconic and important American brands, the Y is incredibly important to the community, providing an affordable resource for families, youth and seniors to improve their quality of life. One of the many campaigns the Y runs is the Healthy Kids Day Campaign, which Spark helped to develop creative and promotional items for.
Deliverables
EBlasts
Direct Mail
Banners
Digital Ads
T-Shirt Design
Photo Retouching
Social Media Posts
Digital Banners
Banners & Posters
Taking a theme and extending that creative into multiple assets to be used to promote the campaign both digitally and physically throughout the Y is vital to its success.
T-Shirt Design
Who doesn’t love a cool t-shirt. Spark helped develop this fun design utilizing some of the creative from the theme.
Postcards
Direct mail is still an effective tool for marketing, and the Healthy Kids Day postcard is no exception. Creating a fun design and getting into households is a critical piece to the success of each campaign.
Outcome
This campaign like most for the Y, was a big success. With the combination of creative assets and a superb marketing team a the Y, we were able to gain members and creative awareness around all of the wonderful programs available at the YMCA of South Palm Beach County.
